Ja Morant Makes A Significant Declaration
Memphis Grizzlies' Ja Morant revealed a major announcement on Monday via Instagram, unveiling a new AAU team named "Twelve Time" for 6th and 7th grade boys and 7th grade girls.
Morant shared the news on his Instagram story, tagging the new AAU team's account, @twelvetimeaau, which currently has no posts.
The NBA star joins the trend of other basketball players creating their own youth teams, with a focus on 6th and 7th-grade boys and 7th-grade girls.
Given Morant's popularity, it's speculated that Nike, with whom he has a significant endorsement deal, might have some involvement in the new AAU program.
Morant's Ja 1 Nike sneakers, widely embraced by youth players, college, and NBA athletes, could play a pivotal role in the development and branding of the Twelve Time AAU team.
The announcement comes despite Morant being sidelined for the remainder of the season due to a shoulder injury, showcasing his commitment to off-court initiatives.
Morant's off-court ventures, including his signature sneakers, have resonated well within the basketball community, further enhancing his profile.
More details about Morant's AAU program are expected to be released soon, building anticipation around the collaboration between Morant and Nike for this youth basketball initiative.
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