Super Bowl LVIII features Kansas City Chiefs vs. San Francisco 49ers.
49ers seek revenge for 2019 Super Bowl defeat to Chiefs.
Allegiant Stadium hosts the upcoming showdown.
This Super Bowl is expected to be the most expensive for fans.
CBS charges advertisers $7 million for a 30-second TV spot.
Media spotlight intensifies on players' salaries and financial aspects.
Referee crew for the game includes lead referee Bill Vinovich.
Other officials named by the NFL for Super Bowl LVIII include umpire, down judge, line judge, field judge, side judge, back judge, and replay official.
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