Randy Travis collaborates with Midwest Communications to launch "Y'all 106.7," a new country radio station in Nashville, Tennessee.
– Hot 106.7 was rebranded as "Y'all 106.7" with a focus on '80s and '90s country music, kicking off with Travis' hit song "Forever and Ever, Amen."
– "Forever and Ever, Amen" was released in 1987, became Travis' third No.1 hit, spending three weeks atop the Billboard Hot Country Singles chart.
– The Grammy-winning song, written by Paul Overstreet and Don Schlitz, received critical acclaim and showcased Travis' commitment to his craft.
– Travis, alongside Brand Manager Ron Allen, celebrated the launch of Y'all 106.7, with Allen taking on programming responsibilities for the new brand.
– Ron Allen, also manager of Nashville's 96.3 JACK-fm, has a history of launching successful country stations and played a key role in the station's launch.
– The launch was bittersweet as Midwest Communications CEO Duke Wright, a Randy Travis fan, recently passed away, missing the opportunity to witness the event.
– Despite the crowded country format in Nashville, Y'all 106.7 aims to serve the community and find success, carrying on the vision of the late Duke Wright.