In 2025, US Netflix households will let customers binge-watch their favorite shows.

[{"selector":"#anim-748ec1cd-391a-49d2-982f-01331219a660 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-30.62584911292848%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Netflix plans "Netflix House" venues for immersive fan experiences, combining retail, dining, and live interactions.

[{"selector":"#anim-4d7c132d-b8e3-48f7-9b82-9d138f722090 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Initial locations to launch in the U.S. by 2025, followed by global expansion, marking the company's first permanent venture.

[{"selector":"#anim-e3add6c5-6219-4eb5-8515-024153d7294b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-47.01336289544977%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Josh Simon, VP of Consumer Products, shares Netflix's intention to create unique themed spaces for fans.

[{"selector":"#anim-393b5d3f-cac1-4f0a-8614-01af96ccf19e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-45.10869550453889%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Netflix has already executed 40 pop-up fan experiences globally, including The Queen's Ball and a Los Angeles restaurant featuring dishes from Netflix cooking shows.

[{"selector":"#anim-cb76dce0-41e4-422d-a0ec-cb85bb09a8d1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.59408960906816%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The company explores permanent locations after successful pop-ups in major cities like Tokyo, New York, and Mexico City.

[{"selector":"#anim-47fd1a03-a8e8-4d39-8237-3accafa56d92 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] "Netflix House" aims to offer fans an immersive journey into their favourite shows with themed clothing, food, and even obstacle courses inspired by series like "Squid Game."

[{"selector":"#anim-5d5218c1-713c-40e9-a349-f202e4f15b82 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-47.75815200827899%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The move signifies Netflix's heightened investment in marketing its programs and fostering fan communities.

[{"selector":"#anim-354703e5-ed68-46fd-b0a2-d0a12c05b176 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-47.34521144080754%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The Grove shopping mall in Los Angeles previously hosted a temporary Netflix store, reflecting the company's innovative approach to fan engagement.

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[{"selector":"#anim-c4ba4088-66df-416c-83e7-502ed653b28a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Buccaneers anticipate losing a star player worth $82.5 million to the Bears. Learn more